Writing for Fast Company, Vero AI CEO Eric Sydell discusses how AI technology has become a breeding ground for exaggeration and misleading claims, or bullshit, in the business world. Eric suggests that this phenomenon is not unique to AI but is deeply rooted in human nature and capitalist culture, drawing parallels to historical examples of false advertising. The piece explains that “bullshit” in this context refers to statements disconnected from reality, often used in marketing to present the best possible outcomes rather than typical results. Finally, Eric highlights the challenge of accurately conveying the complexities of AI solutions, especially when even experts may not fully understand how AI-generated outcomes are produced.

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