In this article, Vero AI CEO Eric Sydell compares the concept of dark matter in the universe to “dark data” in the world of business intelligence and analytics. Eric explains that about 80% of information generated is unstructured and difficult to analyze using traditional methods, similar to how dark matter is invisible yet influential in the cosmos. The article highlights how generative AI and large language models (LLMs) are now enabling scientists to examine this previously inaccessible dark data, unlocking new insights and analytical capabilities. This technological advancement presents a significant opportunity for early AI adopters to gain a competitive advantage in various fields, including legal research and qualitative data analysis.